D-Day (Digital Days)

The next couple of days will tell us a lot about the ambitions and strategies of two of the major broadcasters in the UK.

The BBC Trust is set to give its verdict on the iPlayer today and ITV will relaunch ITV.com with on-demand content on Tuesday; Both events follow the decision from the BBC Trust to give the green light to the much delayed Freesat project last week.

Hauling both corporations into the digital age should give a boost to the programming of both as a wider audience will be able to access programming on their own terms and in their own time.

How quickly this will spell the end of mainstream linear broadcast remains to be seen, but it will be interesting to watch what impact the moves have on viewing habits and in ITV’s case advertising revenues.