An interesting and smart move by the national newspapers has seen them agree to allow the Press Complaints Commission to regulate audio-visual content on their web sites.
It is allegedly the first time that national newspapers have agreed to extend the remit of regulation and says a lot about how much the industry has grown up over the last few years.
It is also a pre-emptive strike against any kind of harsher regulation that may be imposed upon the industry from a regulator such as Ofcom.
The PCC is effectively a piece of self-regulation as it follows a code drawn up by the editors of the newspapers themselves. It is used by the national press to beat off any attempts to impose tougher regulation on them and threaten the free press in the UK.
In a world where UGC and online video is causing so many issues over offence and rights issues this can be seen as a first step for national newspapers to protect themselves in a changing media environment.
1 comment:
Good for people to know.
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