Everyone else is running World Cup stories, so I thought I would have one on my blog too.
The BBC has announced that it is going to show live footage on its Web site of all the games it is screening from the World Cup in Germnay this summer.
Am I the only one who thinks that this is a strange state of affairs?
In 2001 Yahoo! signed up as an official sponsor to: 'provide FIFA with its many services and innovations in the various Internet sectors, up to and including the 2006 FIFA World Cup™ in Germany'.
Yet despite this agreement it is the BBC that will be showing the games live online and not Yahoo!
There are a couple of questions here about the rights.
Firstly, has this situation come about as the online live rights for the World Cup are tied up with the broadcast package? - If so then why aren't ITV offering a similar service. Secondly, why the hell didn't Yahoo! have the foresight to insist that any games shown live online would be their domain.
New media is fast paced, but this seems like a real clanger, especially as neither the official FifaWorldCup Web site nor the Yahoo! portal will be showing games live.
If I were Yahoo! I would be asking some serious questions.
1 comment:
Broadband rights are tied to broadcast rights. It is a strange set of affairs but just further proof of the disjointed way governing bodies like FIFA have approached the World Cup..
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